What is Conversion Rate Optimization (CRO)?

What is Conversion Rate Optimization (CRO)?

What is Conversion Rate Optimization? Conversion rate optimization (CRO) is a process that boosts the percentage of website users and visitors through built-in actions customers can take, such as filling out form popups, becoming an email subscriber, or making a...
What is Performance Marketing?

What is Performance Marketing?

Performance Marketing: Results Come First Large and small companies utilize paid search, search engine marketing, social media marketing, and other digital marketing channels to get their message out and generate revenue. These strategies require upfront investments,...
Top 10 SEO KPIs for Your Business to Track

Top 10 SEO KPIs for Your Business to Track

Search engine optimization (SEO) is vital for supporting your business. A good online strategy will not only increase the number of visitors to your site but will also increase your visibility, gain a competitive advantage in the market, and grow your reputation. With...
A Guide to Google Analytics 4 (GA4)

A Guide to Google Analytics 4 (GA4)

Reporting on SEO value and its impact on ROI has become increasingly important to the modern marketer. Many now rely on Google Analytics 4 (GA4) to monitor website traffic and measure engagement, gaining visibility into cross-platform activity and pathing analysis....