Client:
Ecommerce Website in the Toys Industry
Situation:
Our client, an ecommerce website in the toys industry, had Product Listing Page (PLP) pagination that relied solely on JavaScript. While this provided a functional user experience, it resulted in a completely inaccessible crawl pathway for search engines.
Challenge:
The client’s PLP pagination used JavaScript without providing any href links that crawlers could follow. This meant search engines were unable to crawl their paginated PLP URLs, limiting the discoverability of Product Detail Pages (PDPs) and restricting internal linking opportunities.
Solution:
We collaborated with the client’s product and development teams to design an SEO-friendly pagination solution that would maintain the current user experience while ensuring crawl accessibility for search engines.
Implementation:
The client’s development team implemented the proposed SEO-friendly pagination solution, and we validated the changes in a lower environment before deploying them to the production environment.
Results:
After the implementation, we observed significant improvements in PDP discoverability and internal linking. Shortly after the release, the client’s overall SEO performance showed notable gains:
- Growth in Keywords Ranked on Page #1: Increased by 6%
Conclusion:
Ensuring that search engines can crawl your pagination sequence is crucial for improving PDP discoverability, internal linking, and overall SEO performance for ecommerce websites. By providing a crawlable pagination structure, our client saw significant gains in search visibility and keyword rankings.
